No matter where your business is based, it can have an international audience thanks to your website. And you want your message to come across plainly and without unintentional consequences, making color an important consideration. Color plays a huge role in the overall aesthetic of a project, including logos,...
Color is often one of the first things we notice when looking at an object. It can affect how we perceive and communicate. But it is often difficult to describe. How do you define blue other than to call it blue? There are quite a few words that help...
Red is one of the most extreme colors in the rainbow. And it is a common color when it comes to design because of consistent meanings. Red is most commonly used as an accent color (especially common when creating website buttons, sale notifications or signs or colored text) but...
When working with designers and other creative professionals – from the people who build websites to those who put together business cards – it is important to understand and be able to speak the language of type. Typography has a set of jargon that is all its own and...
To be perfectly frank, there are not so many reasons to do so. The logo is a thing your company is recognized by and associated with, but not the reason of the high or low sales. And if you don’t get recognized enough you don’t get enough profit, or...