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Latest Articles
Eco-Friendly Product Design

Eco-Friendly Product Design

Posted on January 17, 2018

Category: Branding, General, Inspiration Box, Marketing

It’s difficult to assume that such a topic as recycling of plastic may be of interest to someone. That’s false because the world is actively developing the idea of protecting the environment, processing harmful materials, sorting out the garbage and so on.

(more…)

12 Archetypes Of Design And Branding

12 Archetypes Of Design And Branding

Posted on January 14, 2018

Category: Branding, Corporate Identity, Marketing, Product Design

Who would think that someday, the studies by Carl Gustav Jung would be implemented in design and branding? Not the great scientist himself, for sure. Though the concept of a brand as we know it was born in 1889, it wasn’t highly popular with people at the time when Jung was working on his studies about psychological archetypes. Strangely enough, his work helped another scholar, Carol S. Pearson, to sort out brand archetypes in the XXI century. This knowledge helps business owners to define their brand and to create a business marketing strategy that will bring them a significant profit.

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Business Market Research: What? Where? When?

Business Market Research: What? Where? When?

Posted on December 27, 2017

Category: Branding, Business, Marketing

An ancient Chinese proverb says that you should know your enemy. This way, you’ll know yourself. When it comes to your business, your enemy is less obvious than you think. Your competitors are only a part of a huge machine that stands against you. This machine is called “a market” and it always opposes you. Unless you find enough information to fight back. In this case, the market will become your business best friend. That’s when a business market research gets in the spotlight.

(more…)

6 Packaging Design Trends 2018

6 Packaging Design Trends 2018

Posted on December 26, 2017

Category: Branding, Product Design, Trends

Do you believe in love at the first sight? If yes, what makes you fall in love with a person the moment you see him or her? Scientists think it’s all about pheromones. If that’s true, love at the first sight exists in business and sales, too. Only in this case, the role of love pheromones is played by the packaging design.

(more…)

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