Do you judge a book by its cover? Of course, you don’t! Well, in a way. A book cover marketing has gone viral, for a pleasant book cover design makes us think of buying the product. If you start thinking of it, you are already half-way on buying it....
Robert Plutchik, a famous scientist who dealt with the study of emotions and psychotherapy processes, came up with a wheel of emotions people experience the most. These 8 primary emotions drive people’s attitude towards everything they face in their life. Therefore, these 8 emotions are put into the basis...
Imagine the talk between Kevin Systrom, Mike Krieger, the original authors of Instagram, and their business consultant:      – We’ve come up with an awesome idea for a startup. What do we need next?      – Oh, that’s simple. First, you need...
SMM and blogging is a powerful promotional tool. However, not everyone can use it accordingly. Instead, lots of business sharks and small developing businesses waste marketing budget on useless stuff while complaining about its uselessness. How do we successfully use SMM and blogging without wasting tons of time and money on it?
“The desire of knowledge, like the thirst of riches, increases ever with the acquisition of it.” –Laurence Sterne There is no set description or traits for a successful entrepreneur. The one trait that is set in stone is having an innate thirst for knowledge. Although it is a given for...