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How to Use Twitter – Part One – The Absolute Basics

When twitter first came out, most people just didn’t get it and now, there are still a fair few still scratching their heads. Although it’s one of the top social networking sites, this microblogging tool has caused a lot of confusion. Yet, if you know how to use it,...

The difference between brand, identity and logo in corporate speak.

With so many marketing buzzwords circulating the web, it’s sometimes hard to exactly comprehend some of the terms, especially when it comes to talking about corporate brand, identity and logo. These concepts apply to every business, no matter whether you’re a multi-million dollar corporation or a one-man show working...

Not Just Another Rebrand

In an era where you’ll find high competition in every industry, getting the correct image for products and companies is very important and led to a high increase in rebranding. Don’t think that revamping is just something small, struggling companies do, though. Many leading companies across the world are...

What Makes a Stellar Logo?

Being able to design excellent logos that convey the meaning and significance of a brand, corporation or organization is an important part of many graphics designer’s work. Logos can be excellent or subpar and it is up to the graphic design artist to figure out exactly what works best....

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