When working with designers and other creative professionals – from the people who build websites to those who put together business cards – it is important to understand and be able to speak the language of type. Typography has a set of jargon that is all its own and...
To be perfectly frank, there are not so many reasons to do so. The logo is a thing your company is recognized by and associated with, but not the reason of the high or low sales. And if you don’t get recognized enough you don’t get enough profit, or...
How to choose a great font for a logo design? It is well known fact for every graphic designer, that picking out the right typeface for you logo is a crucial part of the design process. We can often come across the dilemma which font to choose among the...
Okay, so with this article, we’re going to assume a few important things about you. First of all, we’re going to assume that you’ve already had some education—self taught or not—that has you largely up to speed on how to use programs like Illustrator and Photoshop. Secondly, we’re going...
We’re going to continue our streak of giving you some of our top tips and methods to improve your logo designs, this time taking a look at a topic that’s near and dear to our hearts. Yes, we’re going to be giving you the lowdown on vector graphics. If...