Air conveyance is becoming an increasingly perspective business for investors. Not surprisingly, the increase in demand aggravates competition among market players. As a result, in the market, we see a virtual war of brands for potential passengers. Let’s look at the example of the two giant airlines and what...
Upgrading a logo is essential if you want it to be modern and stay up-to-date. You shouldn’t do it too often but doing it once in a while is a great idea on your way to improving your brand by refreshing it. Every successful branding needs rebranding, though it...
All that glitters isn’t gold. This well-known English proverb comes from the times of Shakespeare and has’n lost its relevance ever since. It’s been proven hundreds of times that the most expensive things aren’t always the most prosperous ones.
Logo redesign means a change or a modification of an existing logo in accordance with the new needs. A must-follow rule for a logo redesign is to keep the brand recognisable, almost identical. Redesign is a rebranding strategy.
In a previous post we detailed a few of the ways in which brands sometimes fail. Typically, these situations happen over a long period of time, and usually because you (the designer) haven’t been keeping things in check. As such, we felt this topic was important enough to warrant...