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How to Use Twitter – Part Two – To Enhance Your Business

Twitter is fundamentally a worldwide, public forum with so much versatility that anything goes. Some people use it to announce what they’re up to, some use it to share inspirational quotes and thoughts, whilst many use it to promote their blog entries and photo journals. However, as much as...

How to Use Twitter – Part One – The Absolute Basics

When twitter first came out, most people just didn’t get it and now, there are still a fair few still scratching their heads. Although it’s one of the top social networking sites, this microblogging tool has caused a lot of confusion. Yet, if you know how to use it,...

The Crowdsourcing Approaches of Famous Businesses

Despite it’s ever-growing popularity, crowdsourcing is still relatively unknown. Yet, it is used globally by every kind of business from small homebased companies to famous multimillion dollar corporations. Here are some famous examples of how crowdsourcing has proved groundbreaking: Facebook A few years ago, facebook used the mass collaboration...

The difference between brand, identity and logo in corporate speak.

With so many marketing buzzwords circulating the web, it’s sometimes hard to exactly comprehend some of the terms, especially when it comes to talking about corporate brand, identity and logo. These concepts apply to every business, no matter whether you’re a multi-million dollar corporation or a one-man show working...

Not Just Another Rebrand

In an era where you’ll find high competition in every industry, getting the correct image for products and companies is very important and led to a high increase in rebranding. Don’t think that revamping is just something small, struggling companies do, though. Many leading companies across the world are...

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