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Book Cover Design And Who Really Needs It

Do you judge a book by its cover? Of course, you don’t! Well, in a way. A book cover marketing has gone viral, for a pleasant book cover design makes us think of buying the product. If you start thinking of it, you are already half-way on buying it....

Your Logo’s MVP And How To Evaluate It

Imagine the talk between Kevin Systrom, Mike Krieger, the original authors of Instagram, and their business consultant:           – We’ve come up with an awesome idea for a startup. What do we need next?           – Oh, that’s simple. First, you need...

Why No Brand Can Survive Without Its Corporate Identity

Once upon a time, in a galaxy far-far away, there lived a Little Brand that dreamt of fame and glory.

SMM Lifehacks

SMM and blogging is a powerful promotional tool. However, not everyone can use it accordingly. Instead, lots of business sharks and small developing businesses waste marketing budget on useless stuff while complaining about its uselessness. How do we successfully use SMM and blogging without wasting tons of time and money on it?

How Important Is Visual Content?

Very. Period. From social media to basic marketing campaignes to company websites. Do not underestimate the powers of your visual content. Visual content is everything. It is your image, your reputation, first impressions. The list is endless. It is the boarderline between recruiting clients and losing them. The exact statistics...

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